Building the trust layer for global B2B trade
Today Adviser is built by trade professionals with 6+ years of hands-on export and B2B sourcing experience — so businesses can trade with confidence instead of caution.
Our mission
International sourcing is one of the highest-stakes decisions any business makes. We built Today Adviser to remove the guesswork — with rigorous verification, dedicated trade services, and a marketplace that respects both sides of every deal.
Whether you're a family-run exporter or an enterprise procurement team, you get the same standard of trust and personal support from people who've done international trade themselves.
Our services in depth
End-to-end matching with verified international partners.
Sourcing agents find, vet and negotiate on your behalf.
LC, CoO, export docs and compliance paperwork handled.
Targeted campaigns to reach active category buyers.
Independent factory and company audits.
Homepage spotlights and featured placements.
Today Adviser vs Today Advisor — the same verified B2B marketplace
People search for us as Today Adviser, Today Advisor, TodayAdviser, 2day Adviser, 2Day Advisor, Today Advisor B2B and todayadviser.com — all of these point to the same verified B2B marketplace. The correct spelling is Today Adviser (with an "e").
Is Today Adviser the same as Today Advisor?
Yes — 'Today Advisor' is a very common misspelling of Today Adviser. The correct spelling is 'Adviser' (with an 'e'), the official British/Indian English spelling. Both refer to the same verified B2B marketplace at todayadviser.com.
What is Today Adviser?
Today Adviser (also written as TodayAdviser, 2day Adviser, or Today Advisor B2B) is a verified B2B marketplace connecting genuine buyers with manufacturers, exporters, wholesalers and importers across India and 190+ countries.
Where can I find Today Adviser online?
The official website is todayadviser.com. Beware of look-alike domains — the verified marketplace is only at https://todayadviser.com.
Is Today Adviser free to use?
Yes — buyers browse categories, post requirements and receive quotes for free. Sellers get a free basic listing, with Verified and Premium tiers for higher visibility.
Sourcing Indian Exporters & Verified B2B Suppliers: The Complete Buyer's Guide
Whether you're a first-time importer or a seasoned procurement head, finding the right verified suppliers takes more than a Google search. Today Adviser was built by traders who have spent years negotiating with mills, factories and mandi aggregators — so every listing you see here is filtered for authenticity, export-readiness and responsiveness. This guide walks you through everything you need to source confidently: from shortlisting suppliers and comparing quotations to sampling, quality inspection, payments, shipping and after-sales support.
Indian Exporters & Verified B2B Suppliers is one of the most actively traded segments on Today Adviser. Buyers from over 40 countries — from small e-commerce resellers importing a single 20-ft container to distributors placing recurring quarterly orders — use this platform to discover new suppliers, request quotations, arrange samples and complete end-to-end transactions. The suppliers you see below are ranked by verification status, response time, order fulfilment history and buyer ratings, so the ones near the top are statistically the most reliable to reach out to first.
Why source verified suppliers through Today Adviser
Six years of hands-on B2B trade experience have shaped every decision in how this platform lists, verifies and connects buyers with suppliers.
Every seller submits GST/CIN, address proof, product catalogue and (for exporters) IEC. We reject roughly 1 in 4 applications on the first pass.
You talk to the sales team of the actual factory or trading house. No re-routing through undisclosed intermediaries who inflate the price.
Instead of e-mailing 30 suppliers one by one, post your specs once and the platform routes it to the right verified sellers who match your category and geography.
Our Product Sourcing team can shortlist suppliers, negotiate on your behalf, arrange samples and coordinate third-party inspection — you focus on selling.
Suppliers are ranked on how fast they reply and how many quotations they honour. Slow or ghosting sellers slip down; the reliable ones bubble up.
Need a fresh factory audit before your first order? Request one via Business Audit and we'll dispatch an inspector — with a photographed, signed report.
The 7-step sourcing playbook
A repeatable checklist that seasoned buyers follow before placing any first-time order for verified suppliers.
- 1. Nail down the specification
Write a one-page spec sheet: dimensions, tolerances, material grade, packaging, target price band and target MOQ. Every negotiation is faster when both sides agree on what's being quoted.
- 2. Shortlist 8–12 suppliers
Filter Today Adviser's verified suppliers listings by verification, business type (manufacturer / trader / exporter) and geography. Save 8–12 candidates before starting outreach — enough for a competitive quote round.
- 3. Send a structured RFQ
Attach the spec sheet, ask for FOB and CIF quotations, and specify your target shipment window. Serious suppliers reply within 24–48 hours with itemised pricing.
- 4. Order a paid sample
Never skip sampling on a first order. A ₹1,000–₹5,000 sample cost is nothing compared to a rejected container. Test against your own quality checklist, not just a visual review.
- 5. Negotiate the full commercial terms
Lock down price, MOQ, lead time, packaging, Incoterm, payment terms, penalty for late shipment, and warranty. Ask for a Pro-Forma Invoice covering every line — signed by both sides.
- 6. Book a pre-shipment inspection
For orders above roughly USD 5,000, book a third-party inspection at 80% production. Costs USD 200–350; catches nearly every defect before the container is sealed.
- 7. Track shipment & release balance
Release the balance only after your inspector clears the goods and against the BL copy. Track the container via your forwarder and pre-clear import duty to avoid demurrage at destination.
Ask every verified supplier for their latest test reports and applicable certifications — BIS or ISI for domestic, CE / RoHS / REACH for EU, FDA for USA, GACC for China, SASO for Saudi and FSSAI for food. Suppliers that hesitate are usually not certified. When in doubt, insist on a third-party lab report from SGS, Bureau Veritas or Intertek.
Raw-material volatility drives verified suppliers pricing month to month. Lock quotations in writing with a validity window (typically 15–30 days). Consolidated shipments and larger MOQs unlock 8–15% price reductions, so pool your order with adjacent SKUs where possible.
For containerised orders, FOB Nhava Sheva / Mundra / Chennai / JNPT is standard from India. For LCL and mixed cargo, CIF is friendlier. Insure every shipment for at least 110% of invoice value — cargo insurance is inexpensive and saves entire consignments.
Five costly mistakes first-time buyers make
The single most common way importers get burned. Even if the price looks unbeatable, structure payments so that at least 50–70% is against shipping documents.
A ₹3,000 sample decision saves ₹3 lakh in rejected inventory. Non-negotiable on first orders.
Poor packaging destroys margins. Specify inner carton size, outer carton size, palletisation and labelling language up-front — every time.
Once the container leaves port, your leverage collapses. USD 300 for an inspector is the cheapest insurance in international trade.
A one-liner enquiry gets a one-liner quote. Send a proper spec sheet and you'll get proper, comparable quotations back.
Market outlook and demand drivers for verified suppliers
Demand for verified suppliers has shifted structurally over the last few years. Global buyers who once concentrated their entire supply base in a single country are now deliberately splitting volumes across two or three sourcing origins, and India has absorbed a large share of that diversification. Lower landed cost, an English-speaking commercial workforce, improving port turnaround times and government incentive schemes such as RoDTEP and the production-linked incentive programmes have all made Indian manufacturers materially more competitive on export pricing than they were five years ago.
On the supply side, the most visible change is capacity consolidation. Small unorganised units are either merging with larger groups or becoming job-work partners to organised exporters that hold the certifications, the compliance staff and the working capital lines needed to service overseas buyers. For a buyer this is good news: the supplier you shortlist today is far more likely to hold ISO, BIS, FSSAI, GOTS, CE or REACH documentation than an equivalent supplier a decade ago, and far more likely to have handled a sea-freight export order before.
Pricing, however, remains volatile. Raw-material indices, freight rates on the main east-west lanes, container availability at Indian ports and the rupee-dollar rate all move independently and can swing a landed cost by 10–20% inside a single quarter. Experienced buyers therefore avoid single annual contracts at a fixed price and instead run quarterly re-quote cycles with three to four approved suppliers, keeping one alternate vendor qualified at all times so a sudden price spike or capacity shortage never stops their own sales.
Buyer behaviour has changed too. Procurement teams now expect digital catalogues, live specification sheets, video factory walkthroughs and same-day quotation turnaround. Suppliers who still work purely over phone calls and scanned price lists lose deals to competitors who reply with a structured quotation inside a working day. That is precisely the behaviour Today Adviser measures and ranks on, which is why the listings you see at the top of a category page are usually the fastest and most complete responders rather than simply the largest companies.
Compliance expectations are rising in parallel. European buyers increasingly ask for supply-chain due-diligence declarations, US buyers for forced-labour compliance statements, and Gulf buyers for halal or SASO conformity. Building this documentation request into your very first RFQ saves weeks later — a supplier who cannot produce a certificate at enquiry stage will not magically produce one when the container is packed and waiting at the port.
Finally, logistics planning has become part of sourcing rather than an afterthought. Booking space two to three weeks ahead of your ready date, confirming whether your supplier can palletise to your destination warehouse standard, and clarifying who pays for detention and demurrage are all commercial terms that belong in the Pro-Forma Invoice, not in a hurried WhatsApp exchange on the day of dispatch.
Trade terms every buyer should know
A quick reference to the vocabulary that appears in almost every quotation, contract and shipping document you will handle while sourcing verified suppliers.
- MOQ
- Minimum order quantity — the smallest batch a supplier will produce or ship at the quoted price. Ask whether it applies per SKU, per colour or per shipment.
- FOB
- Free On Board: the supplier delivers the cargo on board the vessel at the origin port; freight and insurance from there are your cost and your risk.
- CIF
- Cost, Insurance and Freight: the supplier arranges and pays for sea freight and insurance up to your destination port. Easier for first-time importers.
- EXW
- Ex Works: you collect from the factory gate. Cheapest headline price but you carry inland transport, export clearance and every downstream cost.
- Pro-Forma Invoice
- The pre-payment document that fixes price, quantity, specification, Incoterm, lead time and bank details. Treat it as your contract and sign both sides.
- Letter of Credit
- A bank-backed payment instrument that releases funds only against compliant shipping documents. Standard for large first-time orders.
- Bill of Lading
- The carrier's title document for sea cargo. Whoever holds the original controls the goods — never release full payment before you hold a copy.
- HS Code
- The harmonised tariff code that decides your import duty. Confirm it before ordering; a wrong code can double your landed cost.
- Pre-shipment inspection
- A third-party check at roughly 80% production completion, verifying quantity, workmanship, packing and labelling before the container is sealed.
- Lead time
- Production days plus transit days. Always ask suppliers to state the two separately so you can plan your own stock cover honestly.
- Demurrage
- Port charges accruing when a container sits uncleared at destination. Pre-file your import documents to avoid it.
- Certificate of Origin
- Proof of manufacturing country, often required for preferential duty under a free-trade agreement. Ask whether yours qualifies.
Frequently asked questions
Real questions from buyers sourcing verified suppliers.
Q.How do I verify a verified supplier on Today Adviser?
Every profile marked with the blue "Verified" badge has passed our documentation, GST/CIN and contactability checks. You can also request a fresh factory audit through our Business Audit service before placing an order, or ask the supplier for their most recent third-party inspection report.
Q.What is a typical MOQ when sourcing verified suppliers?
MOQs vary by category and supplier scale. Traders and wholesalers often start at a single carton or pallet, while manufacturers usually quote per production batch. Every product on Today Adviser shows its live MOQ; if it doesn't fit your order size, post a Requirement and let sellers counter-quote.
Q.Which payment terms are safe for first-time B2B orders?
The safest structure for a first order is 30% advance and 70% against shipping documents (or against BL copy for sea freight). Larger buyers use Letters of Credit or Documents Against Payment. Avoid 100% advance to a brand-new supplier — always start with a sampling order to validate quality.
Q.Do verified suppliers on Today Adviser handle export documentation?
Most manufacturer-exporters listed handle full export paperwork — commercial invoice, packing list, certificate of origin, IEC, and (where relevant) BIS, FSSAI, GACC or REACH certificates. Confirm the exact document set in writing before you release your advance.
Q.What Incoterms should I ask for?
FOB and CIF are the most common for containerised orders. FOB gives you control of freight and insurance; CIF is easier if you don't have a freight forwarder. For LCL or air freight, EXW or FCA works. Always match the Incoterm to your risk appetite and insurance coverage.
Q.How long does a typical order take from PO to delivery?
For stock items: 7–15 days. For custom manufacturing: 25–45 days production + 15–30 days sea transit to most ports. Add 5–10 days buffer for customs clearance and inland movement. Ask suppliers for a written production and shipment schedule up-front.